Risk Management

Reducing the chance of being on Lead Generation Lists

Lead Generation Companies Sell Information About You

Unless you want to constantly receive marketing calls, don't make it easy for them

We all want sales for our business. We all know that if you don't increase your sales, it could mean the end of your business.

Companies talk about building a Sales Pipeline and as such they put a high priority on generating new sales leads. Building up databases takes a lot of time and expense. Therefore it is perhaps no surprise that a whole industry has emerged eager to satisfy that desire.

Lead generating companies sell data about you to sales organisations. Next thing you are getting a call.


Where leads come from

There are a number of ways that you too might end up as a “lead”. Lead generators look at websites, professional directories, and other data sources. Then they slot  you into a particular category and then on sell your contact information.

Some of these companies use underhanded tricks to get your details, and then they pass them onto businesses of various kinds who then call you up at all hours trying to sell you anything from Printer Cartridges, IT services to fix your “windows” errors or build a web site to Solar Panels.

In a tough economic environment, it's hard to sell almost anything. However, sales leads are something companies appear to be willing to spend money on. That's led to more lead generating companies, including many that are home based businesses. There are even tutorials on the Internet about how to set up one of these firms.

If you want to avoid being on one of these lists yourself

If you want to keep your information off a lead generating list, refuse to take part in any online or telephone surveys. Often lead generators collect data about you under the guise of conducting a survey.

Online competitions can be a trap, especially when the ask for actual identification to prove the person you claim to be. Do not send copies of birth certificates, Passports or drivers licences.

Also, be careful about what information about yourself you post online. Once it's out there, it's out there

Even companies with which you are doing business with may ask you to respond to certain questions for their own internal database which may not be relevant to the transactions. While they have a duty to maintain privacy, it is probably a good idea to refuse, since you are never really sure where that information will end up.

There are companies that do follow best practice. They provide complete, accessible, and straightforward disclosure of all parties’ intent regarding data collection and usage. They will also state that data obtained will not be brokered or sold without the consent of all parties involved, including the consumer and the advertiser. Check for these terms before passing any information on to anyone.


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