News

Trade mark trauma

News >> Risk Management

Trade mark trauma


While most business owners install alarms, lock their premises and have security personnel to secure their business, it’s the intangible assets—or intellectual property (IP)—that often gets left unprotected. And for many businesses, that’s practically leaving the front door open.

A trade mark is like the public face of your business as it identifies where the goods and services you provide come from. It differentiates you from other traders and is the way your customers will remember you and recommend you to others. Your IP represents your business and is the personality that consumers come to know and trust.

Security for this valuable business asset comes from registration and enforcement. While it’s not compulsory to register a trade mark to use it, it does give you an enforceable level of protection that you wouldn’t otherwise have. Dealing with the infringement of an unregistered trade mark can be a difficult process requiring a good deal of time and energy, but with a registered trade mark sometimes all you need is a strongly worded letter to an infringer.

Finding that someone is infringing on your trade mark and realising you have no protection strategies in place can leave you in a state you can’t recover from quickly. Businesses can end up having to start all over—re-fitting, re-branding and re-building customer relationships. Many businesses simply can’t make it through that kind of upheaval.

So to avoid the anger, loss and disappointment – treat your trade mark like you would any treasured possession and secure it with a registration, monitor it and be prepared to enforce your rights swiftly if they’re ever at risk.

Thank you to the office of fair trading for this article

 

Last changed: Sep 09 2012 at 9:01 PM

Comments

  1. None Found

Add Comment

Latest News

CPR joins Ausure

We would like to announce to all our Clients, Prospective Clients, Suppliers and Insurers, that Cooper Professional Risks Pty Ltd trading as CPR Insurance Services, will be leaving National Adviser Services Pty Ltd (NAS) and joining Ausure Pty Ltd as a Corporate Authorised Representative from 5 March 2018.

Fundamentally, there is no difference to you, except our Invoices will look a little different, and the Banking details will be in a different name and account number. Everything else at CPR stays the same.

There are a number of reasons we have made this decision, but the primary reason is for what we believe is best for our clients.

read more

Special offer to CPR Insurance clients

Employsure are providing a FREE Business Health Check to all our clients and gives you the opportunity to receive an analysis of the health and safety requirements in your workplace. Also. Employsure  will review your employment agreements as well as your wage rates helping you to avoid workplace claims.

Ordinarily this would cost you at least $1,250 but because you are a CPR Insurance client, it is free!

It involves the following review for you.

SAFECHECK

A specialist Work Health and Safety Consultant will visit your workplace and carry out:

A review of your business’ current work health and safety policies, procedures and systems to identify areas of concern or non-compliance

Following the review, you will receive a report summarising the findings and the health and safety

Status of your workplace

WAGE CHECK

A Wages Adviser will review your rates of pay and produce a Wage Check report.

The review will be conducted against the industrial instrument applicable

A report will be supplied advising if the wages are compliant and what steps to take to achieve compliance

CONTRACT REVIEW

A Document Consultant will review an employment agreement and provide recommendations.

The review will highlight compliance issues with the Fair Work Act 2009 as well as best practice

The report will make recommendations to achieve compliance and provide protection to your business.

This will remove any areas of potential dispute and risk

So what do you have to lose? Contact us on 07 3123 1137 and arrange 

read more